TIKTOK SHOP 4.4 “search”

SEARCH GÌ SALE ĐÓ

challenge.

Make Search useful and entertaining during the 4.4 shopping campaign, and move viewers toward discovery and purchase.

approach.

Turn familiar workplace pressure into a story about resourcefulness, with Search as the tool that helps people find a way forward. The idea extended across a hero film, social content, adaptations, and outdoor media.

reported result.

120M+ impressions, 320K+ engagements, and 10K+ purchases.